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Business

How to determine the motivation of the clients: a cognitive theory in the study of the market

How to determine the motivation of the clients: a cognitive theory in the study of the market

Business
Qualitative research is great for determining customer motivations. They can help you understand what cognitive processes are driving consumers to make a purchase decision. Find out how people identify themselves Identity theory is based on how people define themselves and how they place themselves in the environment. Within its framework, such concepts as: selection, aspirations, doubts, personal needs. The theory of identity helps to create customer profiles and to segment the market. Keep in mind that people don't like it very much when analyzing their behavior and motivation. After all, you usually have to answer research questions thoughtfully and as honestly as possible. Immerse yourself in the secrets of consumer thinking Before making a purchase, consumers g...
How do I influence my purchase decision? Theory of two systems of thinking

How do I influence my purchase decision? Theory of two systems of thinking

Business
All people have different approaches to shopping. Someone can travel all over the city in search of discounts on buckwheat, another in any store collects a whole bunch of unnecessary things. In the first case, rational decisions are made; in the second, emotional decisions are made. This phenomenon is explained by the theory of two systems of thinking. According to it, two different systems participate in decision – making: System 1 and System 2. One of them is automatic and subconscious, the other is controlled and conscious. What is System 1? This is automatic and subconscious thinking. Its features: Does not require much effort. Work faster. It is primary. Has a large capacity. Illogically. System 1 always works. What is system 2? This is controlled and consci
How to build effective business processes

How to build effective business processes

Business
Effective business processes are the main condition for building an effective business that generates money, not problems. Only specialists who know one important secret can build such business processes. There are not many people who know it, so there are also very few companies that use high-quality business processes. The secret is simple and consists in the fact that business is basically an idea. Effective business processes are obtained only if they are built around the idea that underlies the business and are aimed at implementing this idea. Ideas are the basis of business processes, absolutely all business processes and all businesses, and they are the starting point of any business. Any business is also uploaded with an idea, but it is already a implemented idea. In fact, bu...
A General Impression from AvaTrade

A General Impression from AvaTrade

Business
Experienced traders are sure to have heard about AvaTrade. In case you haven’t, this is a Dublin-based online broker that helps users trade on Forex and cryptocurrencies. It works internationally and brings high-quality services due to over a decade of experience. This website suits both beginners and more advanced traders. Let’s get to know more about AvaTrade. Three facts you must know Firstly, the broker is licensed in European countries, South African regions, Japan, Australia, and other regions. What does it mean for users? It implies that the company follows the laws and security guidelines and is controlled by the regularity bodies. The broker also offers two types of accounts to help users learn the trading without risking real money. To activate the real account, one has to depo
The Top Facts about Crypto Wikipedia

The Top Facts about Crypto Wikipedia

Business
Today, we’ll review the website that focuses on cryptocurrencies and topics like blockchain, mining, and trading. In case you have never heard about Crypto Wikipedia, it’s high time you check it out. This website can come in handy if you are interested in cryptocurrencies. The most important features and tools Firstly, the site is very convenient. It’s user-friendly and simple enough for users with different levels of experience. The site has several categories, each of which has plenty of articles, reviews, and tutorials. Secondly, https://crypto-wikipedia.com/ offers a cryptocurrency calculator. It’s a tool that coverts cryptocurrencies including such popular ones as Bitcoin, Litecoin, and Ethereum, into currencies like dollars, euros, pound sterling, etc. A TON, Telegram Op